drupa 2012
drupa 2012 - thanks to you all!

As the curtain comes down on drupa 2012, we’re delighted to report that the event was a huge success. As expected, drupa cemented its position as the world’s largest, most important B2B trade fair in its sector. And we want to thank all of you who joined the drupa community for making this drupa a successful edition.

During the last two weeks around 314,500 print professionals from 130 countries descended on Düsseldorf to see the latest cutting-edge print innovations on display by 1,850 exhibitors. Against this backdrop we’ve seen a change in the type of drupa visitor – this year delegates were typically top managers. The proportion of business decision makers has grown to 51%, up from 44% on 2008’s figure. The number of foreign visitors underlined drupa’s international appeal, with the event attracting more than 190,000 foreign delegates. The press box was also a very international affair, with around 2,400 journalists representing 75 countries.

One of the most hearting trends to emerge from drupa 2012 is that capital investment appears to be returning to the print industry, as many sales were made during the show. Clearly, many companies believe the worst of the downturn is behind them, and are more confident in investing in the future. Equally encouraging is exhibitors’ reports of the number of strong leads generated. There’s certainly much optimism that many of these leads will be converted into sales in the coming weeks and months.

When it comes to the major themes, drupa 2012 was dominated by automation, packaging printing, digital printing, hybrid technologies, web-to-print applications and environmentally-sound printing. Interesting trends that were also clearly reflected in the great feedback we received on the drupa Cube program and the drupa Innovation Parc. Make sure to check out our compilation video including the drupa team’s favourite highlights.

And now? Well, we’re taking your feedback with us to the 2016 edition of drupa, so we can further tailor the formula to your needs. So shake off the PdSS (Post drupa Stress Syndrome), recharge those batteries and don’t store away the #drupashoes too far. Before you know it, #drupa will be just behind the corner.

Don’t forget that we’re keeping the official drupa social media channels going – Facebook, Twitter, LinkedIn and Xing – so you can continue sharing your experiences of what was and will continue to be an amazing show!

And thanks again - it is you (exhibitor, visitor and press alike) who makes the drupa magic happen!